I’ve been away from posting on Instagram lately but recently noticed posts that were in rectangular format. This isn’t so evident with landscape pictures because they’ve been around since people realized you can upload the images with white top & bottom borders.
The change is more obvious for portrait formats because pictures now appear longer and don’t have the white space/borders on the left & right sides. I imagined Instagram purists around the world in uproar, removing the app from their smartphones in defiance of the change. But then I noticed the other new addition that lets you have multiple pictures using the Layout app, that does away with third-party apps like picframe. This probably balances out any negative response from users and probably get extra brownie points as well.
Checkout the new multiframe app by Instsgram below: